Data protection

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Data protection provisions

Data protection is very important to us.
Here you can find important information about protecting your personal data.

Access data/server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. This information includes access data:

Name of the accessed website
Date and time of retrieval
data volume transferred
Notification of successful retrieval
Browser type and version, the operating system of the user
Referrer URL (the URL referring to our website, e.g. Google search)
IP address and the requesting provider.

The provider uses the log data only for statistical evaluations for the purpose of operation, security and optimization of the offer. However, the provider reserves the right to check the protocol data subsequently if there is a justified suspicion of illegal use based on concrete evidence.

Handling of personal data

Personal data is information with the help of which a person can be determined, i.e. information that can be traced back to a person. This includes the name, the email address or the telephone number. But also data about preferences, hobbies, memberships or which websites were viewed by someone else are considered personal data.

Personal data is only collected, used and passed on by the provider if this is legally permitted or if the users agree to the data collection.

Protection of personal data

We have taken technical and organisational security measures to protect your personal data from loss, destruction, manipulation and unauthorised access. Our security measures are continuously revised and optimised in line with technological developments.

When you use a service on our website, your personal data is transmitted to us. To prevent them from falling into the wrong hands, we encrypt them using the SSL (Secure Socket Layer) process. The SSL procedure is currently the most common and safest data transfer procedure on the Internet.

How does the SSL procedure work?

With the SSL (Secure-Socket-Layer) procedure, you protect data that a customer sends to a company's server via the Internet. SSL provides triple protection:

Your entries to be transmitted are encrypted.
It ensures that the form is only sent back to the server from which it was opened.
It is checked whether the data reaches its respective recipient completely and unchanged.

SSL is always used when you see a small (usually green) lock on your screen in the lower left corner of your browser's status bar.

Dealing with contact requests

When making contact via our contact form, the user's details are stored for the purpose of processing the enquiry and in the event that follow-up questions arise. We will not pass on this data without your consent.

Handling of newsletter data

If you would like to receive the newsletter offered on the website, we need an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. Further data will not be collected. We use these data exclusively for sending the requested information and do not pass them on to third parties.

You can revoke your consent to the storage of the data, the e-mail address and its use for sending the newsletter at any time.

ADDITIVE+ LANDINGPAGE - Online Marketing and Landing Pages

Beside our website we do also operate optimized landing pages for means of hotel online marketing. To process your request, reservation, order, activation, registration or the transmission of other contact forms on our website as well as to save and store your data we use cloud services, CRM systems and software provided by ADDITIVE Srl, 39011 Lana (BZ), Italy (“ADDITIVE”), our partner in the field of hotel digital marketing. The adequate level of data protection is based on data processing agreements with the respective company.

Our landing pages use Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics enables website operators to analyse the user behavior of the visitors. The information about the user behavior is transmitted to and stored by Google on its servers.

Your IP address is collected but immediately anonymised (for example by deleting the last 8 bits). As a result the geolocation data is less accurate.

You can prevent the data collection connected to your use of our online services through cookies and the processing of this data by Google, by installing the browser-plugin available at the following link: https://chrome.google.com/webstore/detail/google-analytics-opt-out/fllaojicojecljbmefodhfapmkghcbnh

ADDITIVE has an insight into data gathered through Google Analytics. This data will be used only to analyse the use of our websites and to evaluate our marketing and distribution strategies.

Our website and landing pages also use functions provided by ADDITIVE for the multi-channel monitoring of the use of our websites as well as marketing and distribution strategies like landing pages, newsletter and social media presence. Information about your visits and submitted forms on our websites are also transmitted to ADDITIVE in order to evaluate and optimize our marketing and sales measures.

The data processing takes place in accordance with the requirements of art. 6 para. 1 lit f (legitimate interests) of the GDPR.

Our objective in accordance with the GDPR (legitimate interests) is the improvement of our products and services and our web presence through the analysis of the use of our website as well as marketing and distribution strategies.

Our website and our landing pages also use remarketing functions provided by Google Inc. (“Google”) and by Meta Platforms Inc. (“Meta”). Therefore, Meta and Google will know that you have visited our website. This way visitors of our website and of our landing pages will find ads adapted to their interests on Google’s advertising platforms and on the social media platforms Facebook and Instagram.

The data processing takes place in accordance with the requirements of art. 6 para. 1 lit a (consent) of the GDPR.

When you visit our landing pages a banner will inform you about the use of cookies for remarketing functions. Only by clicking on the corresponding button you consent to the use of these cookies. You can deny your consent anytime, by visiting the page containing the cookie information and denying the use in the banner that will be displayed.

ADDITIVE+ MARKETING AUTOMATION - Direct Marketing

In order to increase customer loyalty and to sell our services and additional services we use hotel online marketing software provided by ADDITIVE Srl, 39011 Lana (BZ), Italy (“ADDITIVE”) within the field of hotel marketing automation. Therefore your data, which we gather and process in connection with your request, reservation, order, activation, registration or the transmission of other contact forms on our website, will be analysed and used to provide you with automatically generated offers for our services and additional services. Through the use of these services and systems your data will be processed and stored, at least in part, also outside of the EU or the EEC. The adequate level of data protection is based on data processing agreements.

You can deny the use of your data for this purpose anytime by clicking on the “unsubscribe” link in the respective message.

The data processing takes place in accordance with the requirements of art. 6 para. 1 lit f (legitimate interests) of the GDPR.

Our objective in accordance with the GDPR (legitimate interests) is the prevention of competitive disadvantages, the increase in brand awareness and the maximisation of our economic success through an optimal use of the acquired contacts.

ADDITIVE+ VOUCHERS

On our website you have the possibility to buy vouchers by using the integrated voucher software. To process your purchase and to save and store your data we use software provided by ADDITIVE Srl, 39011 Lana (BZ), Italy (“ADDITIVE”) in the context of voucher marketing. Through the use of these services and systems your data will be processed and stored in the EU.

The data you provide is required to fulfil the contract or to carry out pre-contractual measures. Without this data we cannot conclude a contract with you.

The data will not be transferred to an outside third party, except for your credit card data which will be transferred to the payment provider and to our tax accountant to fulfil our tax obligations.

The data processing takes place in accordance with the requirements of art. 6 para. 1 lit b (processing necessary for the performance of a contract) of the GDPR.

ADDITIVE+ NEWSLETTER

On our website you have the possibility to subscribe to our newsletter. For the subscription we need your email address and your consent to receive our newsletter through ADDITIVE, our provider for hotel e mail marketing. To provide you with relevant information we also gather and process voluntary information concerning interests, name, date of birth and country/region of origin in our hotel newsletter tool.

After signing up for our newsletter you will receive an email containing a link to confirm the subscription.

Your subscription can be cancelled any time by clicking on the cancellation link in the respective newsletter.

To process your subscription, to send our newsletter and to determine openings and clicks we use software provided by ADDITIVE Srl, 39011 Lana (BZ), Italy (“ADDITIVE”). ADDITIVE uses the mailing service provider “Sinch Mailjet”, Paris, France to handle the secure delivery of the newsletter. Through the use of these services and systems your data will be processed and stored, at least in part, also outside of the EU or the EEC. The adequate level of data protection is based on data processing agreements.

Use of third party services and content

It can happen that within this online offer third party content, such as videos from YouTube, maps from Google Maps, RSS feeds or graphics from other websites are integrated. This always presupposes that the providers of such content (hereinafter referred to as "third-party providers") are aware of the IP address of the users. Without the IP address, they would not be able to send the content to the browser of the respective user. The IP address is therefore necessary for the display of this content. We make every effort to use only such content whose respective providers use the IP address only to deliver the content. However, we have no influence on this if the third-party providers store the IP address for statistical purposes, for example. As far as we are aware of this, we inform the users about it.

Use of cookies

In order to make your visit to the website attractive and to enable the use of certain functions, the website uses so-called cookies on various pages. These are small text files that are stored on your end device (e.g. mobile phone, tablet, PC). Some of the cookies used are deleted again after the end of the browser session, i.e. after closing your browser (so-called session cookies such as are you logged in?). Other cookies remain on your end device and enable your browser to be recognised the next time you visit (so-called persistent cookies such as the storage of your login data on request). You can set your browser so that you are informed about the setting of cookies and can decide for yourself whether to accept them or generally exclude their acceptance. We hereby inform you that the functionality and user comfort can be limited without cookies. You can find more information here:

https://www.allaboutcookies.org/manage-cookies/

Earmarked use of data

We observe the principle of purpose-related data use and collect, process and store your personal data only for the purposes for which you have provided them to us. Your personal data will not be passed on to third parties without your express consent, unless this is necessary for the provision of the service or the execution of the contract. Also, the transmission to state institutions and authorities entitled to receive information is only carried out within the scope of the legal obligations to provide information or if we are obliged to provide information by a court decision.

We also take the company's internal data protection very seriously. Our employees and the service companies commissioned by us have been obligated by us to maintain secrecy and to comply with data protection regulations.

Right of information and revocation

You will receive information about your data stored with us at any time and free of charge without giving reasons. You can block, correct or delete your data collected by us at any time and object to anonymous or pseudonymous data collection and storage for the purpose of optimizing our website. You can also revoke your consent to the collection and use of your data at any time without giving reasons. To do so, please contact us via the contact form. We will be happy to answer any further questions you may have about our information on data protection and the processing of your personal data. Please note that data protection regulations and handling of data protection, e.g. at Google, can change continuously. It is therefore advisable and necessary to keep up to date with changes in legal regulations and the practice of companies, e.g. Google.

Contact

Your trust is important to us. Therefore we would like to be at your disposal regarding the processing of your personal data. If you have any questions that this privacy policy could not answer, please contact us via the contact form.